Peppa Pig, the animated porcine was at the centre of one General Election story this week. 

The company which licenses Peppa Pig had been due, along with the Pig to attend the launch of the Labour Party’s manifesto for families.  But, Peppa, did not attend, withdrawing her attendance, and support at the last minute.  In a statement, the company said:

Peppa Pig is a well-known fan of Sure Start children’s centres but, in the interests of avoiding any controversy or misunderstanding, we have agreed she should not attend.”

It is the equivalent of saying that Peppa Pig is above politics, and wishes to remain impartial. 

Except, she isn’t.

Only a few weeks ago, Peppa Pig promoted Sure Start Centres at a ‘Shout Out for a Sure Start’ event.

This campaign asks you to ‘Shout Out for a Sure Start’ if you believe that Sure Start sets up a child for life, that every child deserves a sure start, and, if you believe that an investment in children is an investment in all our futures.  You cannot support these aims and objectives and then claim to remain impartial.

These ‘Shout out for a Sure Start’ statements are political, reflecting political beliefs, ideologies, hopes and aspirations.  Peppa  Pig has been happy to subscribe to these in the recent past, but all of sudden thinks that believing that giving children the best start in life, and  investing in children’s future for the benefit of wider society, might be controversial. 

Sure Start does not exist external to the Labour Party.  Sure Start Centres did not descend magically, overnight, as if from heaven.  They were created by a Labour Government which decided to do something about child poverty.  And their very existence, and that of thousands of the most vulnerable of our children and their families are under threat.

Peppa, you are political, be controversial, and Shout Out for a Sure Start.


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